Audit & Mapping

The objective of auditing and mapping your environment is to deeply understand your context and to identify areas for improvement and growth drivers to be implemented as a priority.

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The audit & mapping process

Kick Off

Project presentations with stakeholders and AMA.

Interviews

Meetings, discussions and Q&A with the teams involved (Sales, Product, Founders...).

Analysis & Audit

Listing and access to your acquisition channels.

In depth Analysis of these channels and the conversion funnel.

Audit of your different processes and tools.

Restution

Workshop & feedback to the teams concerned and sharing of deliverables for exploitation and implementation.

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Roadmap

The Roadmap is the compass for Marketing teams. Prioritizing and orchestrating projects in the right order is essential to go in the right direction and stay on track!
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We define the Roadmap over several months based on the audit of the existing situation and the identified improvement areas.

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Part-time CMO

Long-term support is the main mission of a part-time CMO.
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The mission is adapted to the challenges and objectives of your company. The audit and the roadmap are part of the services provided and are the first elements addressed during the onboarding of the part-time CMO.

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I'm Plan B part-time CMOs team! :)
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My name is Fabien and I have been supporting B2B tech companies for 15 years in creating and structuring their marketing strategy. Tech oriented and Product lover, I like to provide simple solutions to complex problems.
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Book a meeting and we will discuss your current marketing needs and pains.

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