Marketing Roadmap

The goal is to define a marketing roadmap over several months based on the audit of the existing situation and identified improvement areas. Building the marketing roadmap contains all the steps planned in the audit & mapping of your environment.

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The Marketing Roadmap process

Kick Off & Interviews

Project presentations to stakeholders and AMA.

Meetings and Q&A with the teams involved (Sales, Product, Founders...).

Audit & Analysis

Listing and access to the acquisition channels.

In depth analysis of your marketing channels and the conversion funnel.

Complete audit of the existing processes and tools.

Roadmap

Listing and prioritizing the identified projects.

Budget allocation according to the challenges of the company.

Building the Roadmap in your tools and in collaboration with your management teams to ensure alignment with the challenges of your company.

Handover

Feedback workshop with teams involved.

Internal evangelization on marketing issues.

Sharing deliverables for deployment and implementation.

Plan B other missions.

Audit & Mapping

The audit and mapping of your current environment allows you to deeply understand what exists and to identify areas for improvement and growth levers to be implemented as a priority.
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They are essential for the implementation of a coherent Marketing Roadmap.

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Part-time CMO

Long-term support is the main mission of a part-time CMO.
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The intervention is adapted to the challenges and objectives of the company. The audit and the roadmap are an integral part of the services provided and are the first elements addressed during the onboarding of the part-time CMO.

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I'm Plan B part-time CMOs team! :)
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My name is Fabien and I have been supporting B2B tech companies for 15 years in creating and structuring their marketing strategy. Tech oriented and Product lover, I like to provide simple solutions to complex problems.
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Book a meeting and we will discuss your current marketing needs and pains.

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