FRACTIONAL CMO

SENIOR CMO EXPERTISE,
on your company's timeline.

15 years of B2B marketing experience, working with international start-ups and scale-ups that don't need, or can't yet justify, a full-time senior CMO. Diagnostic, ongoing engagement, transition, or targeted support: a format built around your growth, not the other way around.

BOOK A CALL
.
They trust me
EXPERTISE

4 areas of expertise, built around your priorities

Go to Market

Product launch, ICP, personas, offer & pricing, go-to-market plan...

Growth

Lead gen, funnel optimization, CRO, data marketing...

Product Marketing

Sales enablement, value proposition, sales materials...

Branding

Positioning, brand platform, identity...
solutions

4 engagement formats

Audit

Full diagnostic of your marketing strategy.

Part-time

Fractional CMO, tailored to your needs.

Transition

Temporary replacement and transition.

Partner

Support for VC fund portfolios.
industries

4 tech sectors where marketing can't be improvised

Cyber

Selling trust, not just technology.

Martech

A marketing tool built for marketers.

Medtech

A narrative aligned with regulatory requirements.

Data & AI

Making data usable and AI understandable for the business.
about

who's behind plan b

15 years of B2B marketing, working with growing scale-ups and SMEs across Europe.
My edge: a Tech and Product oriented profile, fluent in both your technical teams' language and your customers'. I turn complex subjects into simple, actionable marketing.

learn more