FABIEN BARROIS, FRACTIONAL CMO

15 years building growth engines, not plans that sit on a shelf.

Fabien Barrois, Fractional CMO

Senior CMO with 15 years of experience structuring and growing marketing for B2B SaaS scale-ups and SMEs. I build marketing organizations that become real growth engines, robust acquisition funnels, Sales · Product · Marketing alignment, and international expansion. Tech-oriented, with a strong Product affinity, I turn complex problems into simple, measurable, executable plans.

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COMPANIES SUPPORTED

COMPANIES SUPPORTED, BY SECTOR

From hypergrowth scale-ups to SMEs in transformation, every engagement shares the same goal: building marketing that's measurable, credible, and scalable.

MARTECH

JustRelate

SaaS email builder

Radioking

Online radio SaaS

Powerling

Translation & localization

CYBERSECURITY

Yogosha

Bug bounty & offensive security

Hack4values

Responsible cybersecurity

DATA & AI

Vekia

AI & supply chain

Marjory

Data Integration SaaS platform

MEDTECH

Aurora Stérilisation

Medical devices

EXPERTISE DEPLOYED

FOUR EXPERTISE AREAS TO TRANSFORM YOUR B2B MARKETING

Every engagement combines several of these expertise areas based on your context, maturity, and growth objectives.

Go to Market

Defining the conquest strategy, choosing between SLG and PLG, and tracking execution with a continuous improvement framework.

Product Marketing

Connecting Product and Sales: product messaging, proof of value, sales enablement, and sales-cycle content.

Growth

Diagnosing the funnel, automating CRM and scoring processes, and growing the pipeline sustainably.

Branding

Clarifying positioning, defining personas and ICP, and building a credible brand platform for the long term.

READY TO BUILD YOUR GROWTH ENGINE?

Let's discuss your marketing challenges over a no-commitment 30-minute call.