We Are Doers

As a part-time CMO, it is essential to be connected to the reality on the ground!
That's why we get our hands dirty to support and manage your acceleration. With or without a team, we adapt to your environment and your needs.

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Demand Generation

Structuring inbound and outbound acquisition channels taking into account the optimal CPL.

Creating and managing acquisition campaigns with your teams or your external agencies (emailing, landing pages, webinars, events...).

Optimization and structuring of the Funnel Lead >MQL > SQL> Opp. > Cust. For an efficient conversion rate.

Deploying Marketing automation in your CRM to optimize team work (Nurturing, lead scoring, workflows...)

Optimization of Sales material and implementation of Sales enablement for the adoption and alignment of your Sales, Product and Marketing teams.

Launch of new features in line with the product vision and product market fit. Deploying a Go-to-Market adapted to the priority of the features concerned.

Market research and product market fit analysis for a clear definition of your iCPs and personas to be addressed.

Product Marketing

Channel Marketing

Development of sponsorship and partnership programs with your sales teams to accelerate growth through indirect sales channels.

Onboarding, Enablement and animation of the committed partners. Organization of customer & partners events.

Sales teams and sales funnel with partner teams

Creation and management co-branded marketing campaigns with your partners.

Design and deployment of your company's positioning and of the right storytelling aligned with your product market fit and the vision of the company.

Control and management of the brand consistency with internal teams and for external communications.

Building and management of your content strategy (organic and paid).

Earned Media and Social Proof campaigns creation (testimonials, RP, events...).

Brand Awareness

missions

Audit

Because it is essential to understand your current context.
The audit makes it possible to understand in depth and identify areas for improvement and growth drivers to be implemented as a priority.

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Roadmap

Prioritizing and orchestrating projects in the right order is essential.
We define the Roadmap over several months based on the audit of the existing situation and the identified improvement areas.

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Part-time

The audit and the roadmap are done! It is now necessary to deploy and manage it with the teams (No team in place? No problem, we'll take care of it!).
The ideal solution to accelerate with agility without financial constraints.

Discover part-time

I'm Plan B part-time CMOs team! :)
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My name is Fabien and I have been supporting B2B tech companies for 15 years in creating and structuring their marketing strategy. Tech oriented and Product lover, I like to provide simple solutions to complex problems.
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Book a meeting and we will discuss your current marketing needs and pains.

Book a meeting