A poorly allocated acquisition budget is expensive and doesn't fill the pipeline. I structure channels, funnel, and automation for a controlled CPL and leads that convert.
End-to-end funnel modeling, definitions shared with sales, tracking and attribution that hold up.
Process industrialization: scoring, lead routing, nurture sequences, follow-ups, so human time goes to what matters.
Cost / time / ceiling assessment for each channel based on your real sales cycle. We run two or three well, not six poorly.
Prioritized backlog, test protocol, weekly review. What works gets industrialized, the rest gets cut without sentiment.
Identify the real bottleneck — volume, qualification, conversion, cycle — and focus effort on one spot at a time.
Get the data straight: funnel stages, sources, pass-through rates, CRM automation. No reliable data, no steering.
90-day plan, prioritized channels, content and campaigns produced, alignment with sales on what defines a lead.
What performs becomes a documented playbook, transferable to the internal team or the next CMO.
