Product moves fast, sales messaging has to keep up. I connect product reality with the market: positioning, feature launches, alignment across Product, Sales, and Marketing teams.
The goal: sales teams sell what the product actually does, not the other way around.
Segmentation, jobs to be done, value/proof mapping by persona. One value proposition per segment, not a single tagline.
Battlecards, demo scripts, product launch plans, sales team training with every release.
Won and lost customer interviews, listening to sales calls, CRM analysis. Reconstructing the real decision criteria.
Identify the segments that pay, the ones that churn, the ones poorly served. Choose where to focus effort.
Value proposition by segment and sales narrative, tested on real deals before rolling out broadly.
Team onboarding, product & go-to-market rituals, adoption and win-rate dashboard.
