Solution, Operating Partner

Protect the investment thesis with marketing that delivers on its promises.

I work as an independent Marketing Operating Partner for Private Equity, Growth, and Venture funds, to de-risk investments, accelerate portfolio company growth, and reinforce teams during critical phases.

I need a Marketing Operating Partner
WHO IT'S FOR

Investment funds who want a reliable read on their portfolio companies' Go-to-Market, before or after the deal.

The problem it solves

Visibility
Lack of visibility into the real Go-to-Market state of portfolio companies.
100 days
Difficulty accelerating the first 100 days post-deal.
Leadership
Missing or weak marketing leadership within the portfolio company.
Acquisition
Unprofitable acquisition and insufficient pipeline.
Funding / exit
Funding round or exit prep complicated by weak marketing data.
How the engagement unfolds
01

Marketing due diligence

Assessment of the portfolio company's Go-to-Market, pipeline, and positioning (pre- or post-deal).

02

100-day plan

Priorities and milestones for the critical post-investment phase.

03

Support or steering

Direct work on one portfolio company, or cross-portfolio framing across several.

04

Fund reporting

Tracking marketing metrics relevant to the investment committee.

Flexible format, from a one-off due diligence (2 to 3 weeks) to ongoing support across several portfolio companies.

Final deliverables
1

Due diligence or 100-day plan

Marketing due diligence report (pre-deal) or 100-day plan (post-deal).

2

Fund reporting

Structured marketing reporting for the investment committee.

3

GTM playbook

Go-to-Market playbook, replicable across several portfolio companies.

Duration

Flexible, based on the number of portfolio companies and the phase (due diligence, post-deal, ongoing).

Pricing

Quote tailored to scope (number of portfolio companies, phase).

Expertise deployed
Go-to-Market
Turning product vision into a clear, actionable go-to-market strategy, market by market.
Product Marketing
Aligning product and market: positioning, feature launches, sales enablement, and product-market fit.
Growth
Structuring your acquisition channels, funnel, and marketing automation for qualified leads.
Branding
Positioning, storytelling, and brand consistency for messaging that convinces and reassures.

A portfolio company that needs de-risking on marketing?

30 minutes to assess scope — one portfolio company or several — and the kind of engagement that would help.

Book a slot