A strong product vision isn't enough if it doesn't translate into an action plan. I sequence market, targets, and channels for every launch, in France and internationally.
ICP & personas built from your existing customers (not a theoretical persona), addressable market size, buying committee, intent signals.
PLG / SLG trade-offs, shaped by your product and your real sales cycle, not by the current trend.
Sequencing by segment, entry channels, the content and proof points needed, milestones, and stop criteria.
Periodic review of the plan: milestone indicators, gaps analyzed, assumptions corrected with you, not for you.
Segmentation, real size, maturity, competition, barriers to entry. Eliminate the segments that are expensive to win over.
One priority segment, one promise, one sales model, one main channel. Win small and clean before expanding.
Pilot campaign, 20 to 30 buyer conversations, measuring meeting rate and real objections.
What's validated becomes a playbook, tracked and corrected quarter after quarter: targeting, sequencing, channels.
