Industry, Martech

Selling a marketing tool... to marketing teams.

With 15 years of B2B SaaS marketing experience, I help martech vendors convince an audience that already knows every marketing trick in the book. Selling a marketing tool comes with a particular requirement: the product has to be the best demonstration of its own promises.

Let's talk about your Martech marketing

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SECTOR MARKETING SPECIFICS

In martech, every prospect is also a peer judging your execution as much as your product.

The product is the first argument

An audience that knows the tricks judges the tool by its own marketing practices.

Execution matters as much as functionality

Poorly polished content or a funnel discredits the product promise.

Competitors are also the audience

Peers, prospects, and talent recruiters all blend into the same audience.

COMMON MISTAKES

What makes a martech vendor lose credibility with its peers

"As-is" execution

Marketing that isn't polished enough for an audience that judges on execution.

Generic content

Generic content, when this audience expects an above-average level of expertise.

Feature battles

A features battle instead of a differentiating positioning.

Forgetting your peers

Ignoring that competitors are also your best readers, and your best talent recruiters.

SECTOR REFERENCES & LOGOS

A career shaped by martech, on both the product and brand sides

Responsive email builder

Overall marketing and product strategy

Your logo here

RECOMMENDED SOLUTIONS

Where to start based on your marketing maturity

Audit

Diagnose positioning and execution before investing against an audience that knows the tricks.

Part-time

Raise marketing execution over time, to match an expert audience.

Transition

Maintain product and brand credibility during a leadership gap.

Does your marketing execution hold up in front of your prospects?

30 minutes to stress-test your positioning and product marketing against an audience that already knows every lever.