Industry, Medtech

Building marketing credibility that matches regulatory requirements.

With 15 years of B2B SaaS marketing experience, I help medtech companies build a narrative as rigorous as their product. The sector demands certification cycles, multiple stakeholders — practitioners, hospital buyers, distributors — and a requirement for clinical proof.

Let's talk about your Medtech marketing

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SECTOR MARKETING SPECIFICS

In medtech, the marketing calendar follows the regulatory calendar, not the other way around.

The regulatory calendar dictates the pace

No promise can get ahead of certification, at the risk of jeopardizing it.

A decision with many voices

Practitioners, hospital buyers, and distributors, each with their own criteria.

Clinical proof before the marketing argument

The narrative must rest on validated data, not anticipated promises.

COMMON MISTAKES

The mistakes that slow down a medtech market launch

Getting ahead of the phase

Communicating promises not yet covered by certification.

Single target

Targeting only the practitioner when the decision often involves 3 to 4 stakeholders.

Ignoring buying channels

A product-focused message that ignores real hospital buying channels.

Premature GTM

A go-to-market launched before the regulatory calendar is secured.

SECTOR REFERENCES & LOGOS

An ongoing engagement with Aurora Stérilisation

Cold plasma sterilization, GI endoscopy

Ongoing CMO engagement

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RECOMMENDED SOLUTIONS

Where to start based on your marketing maturity

Audit

Diagnose the narrative and buying channels before committing to a premature go-to-market.

Part-time

Align marketing and regulatory calendar over time, across a long decision cycle.

Transition

Maintain the credibility built with stakeholders during a leadership gap.

Does your marketing calendar follow your regulatory calendar?

30 minutes to align your narrative, your targets, and your go-to-market with your certification deadlines.